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The case examines the marketing strategies adopted by a small indian company, jyothi laboratories, to promote its fabric whitener brand, ujala elements of the marketing mix (especially promotion) for the successful marketing of a product.
Marketing mix fundamentals from ie business school marketing mix fundamentals prepares you for arguably the most important stage of bring your product to.
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Amar ujala is evaluated in terms of its swot analysis, segmentation, targeting, with usp, competition, stp (segmentation, targeting, positioning) - marketing. Ujala's success is a story of smart marketing and pricing coupled with a prudent media mix included television, print media and outdoors.
The marketing mix of ariel shows why the company is one of the best in the fmcg market ariel is a laundry detergent product under the.